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Author(s): Elliot King
Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication.
Author(s): David C Nieman
Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the student on the most important health issues of our time.
Fitness & Your Health features:
Author(s): NATHAN GRIFFITH
A Dangerous Servant and a Fearful Master is a book aimed first and foremost at readers, written to engage not merely the attention of the eye, but the productive effort of the brain as well. Unlike traditional textbooks, it is written as a dialogue between teacher and student, rather than as a monologue from authority or a catalog of bibliographic citations. Unlike traditional textbooks, it is not a compendium of every possible fact or opinion, or a museum of knowledge. It is instead a focused but wide-ranging discussion meant to provoke the reader to connect fa
The innovative electronic textbook Digital Art and Design: An Introduction is written at an introductory level and provides readers with factually correct information about wide-ranging subject areas directly related to digital art and design. This text provides a clear and thorough introduction to the history of digital art and design, digital tools, and creative digital practice.
Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-to-read and practical manner. The first unit begins with a discussion of human communication fundamentals, ethics, verbal communication, nonverbal communication, and culture and communication. The second unit is dedicated to the art of public speaking and listening.
A Student’s Guide to Business Law marks a shift in undergraduate business law education. It leaves behind the esoteric legalese and convoluted legal minutia of previous textbooks that confuses students and leaves the material inaccessible. This textbook uses a simplified, practical approach to foster students’ comprehension of the legal environment of business.