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Foodservice Operations Management: A Menu Perspective
Author(s): Mary Roseman, James Taylor
Now Available!The new 2nd edition of Foodservice Operations Management now released prepares future nutrition/dietetics, foodservice, and hospitality management professionals with the knowledge and competencies to manage with confidence a multitude of careers in all areas of the foodservice industry...
Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history. The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...
Contemporary Communication Theory
Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright
New Third Edition Coming Soon!The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibil...
Make It Count! Getting the Most from a Hospitality Internship
Author(s): Michael Collins
Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...
Intercultural Communication in Your Life
Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.
Where groups of people gather, there is always an elephant in the room: difference. Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we ...
Public Relations Principles: Bridging Theory to Practice
Author(s): Shawn Wahl, Michelle Maresh-Fuehrer
New Second Edition Now Available!Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries suc...
Discovering Psychology, Discovering You: An Intro to Psychology Workbook
By: Barbara Rila, James Olson
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Communications Internship Handbook: What All COMMS Students Need to Know
Author(s): Rochelle Daniel, Karima Haynes
Many college students majoring in communications and related fields are required to complete an internship before they graduate. Students often have a lot of questions including how and where to find a communications internship. This engaging and easy-read e-handbook will answer these questions and ...
Not for ESOL Teachers
Author(s): Eileen Ariza
Not for ESOL Teachers: What every classroom teacher needs to know about the linguistically, culturally, and ethnically diverse student provides the basics and background information needed to teach English learners in the classroom. This publication continues to be a labor of love for the student wh...
Cornerstones for Community College Success
Author(s): Robert Sherfield, Patricia Moody
Set to be released in a new fourth edition through Kendall HuntPublishing, Robert Sherfield and Patricia Moody’s Cornerstonesfor Community and Technical College Success addresses the needs andchallenges students in two-year programs will encounter during theirstudies.Suitable for first year success,...