Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Small Group Communication: Principles in Action

Author(s): Teresa M. Patterson, Cynthia Luna

The uncertainty of instructional delivery during the Covid-19 crisis has created new challenges for community college instructors. Many instructors have been forced to instantly shift from the brick and mortar classroom to a virtual online environment.  In addition, many companies and organizations ...

Cruise Ship Management and Leadership: Hospitality on the High Seas

Author(s): Frederick DeMicco, Ryan Wootten

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...

Earth's Natural Hazards: Understanding Natural Disasters and Catastrophes

Author(s): Ingrid A. Ukstins, David M Best

OUR PLANET IS A DYNAMIC PLACEGlobal pandemics, earthquakes, volcanic eruptions, cyclonic storms and many other natural hazards occur across our planet every day and have significant human impact. This textbook examines how normal processes of the Earth-atmosphere-hydrosphere-space systems result in ...

The Need for Weed: Marijuana Policy and Public Politics in the Criminal Justice System

Author(s): Kellie A. Wallace, Scott H. Belshaw, Jared R. Dmello

Cannabis is everywhere! Whether you call it weed, pot, or marijuana, cannabis by any other name is still cannabis. From your stereotypical street drug dealer to medical cannabis dispensaries to courtrooms across America, we cannot escape the hot buzz that is weed. While it may be hot, it is nothing ...

Algebra for Calculus: A Guided Inquiry

Author(s): The POGIL Project, Catherine Bénéteau, Zdenka Guadarrama, Jill E. Guerra, Laurie Lenz, Andrei Straumanis

These guided activities were written because much research has shown that more learning takes place when the student is actively engaged and when ideas and concepts are developed by the student, rather than being presented by an authority - a textbook or an instructor. The activities presented are s...

Supply Chain Simplified

Author(s): James Kirby Easterling

Supply Chain Simplified was written to explain the various facets of supply chain management: the people, processes, and systems used in what is now the hottest field in business, in a way that everyone can understand. Whether you’re a high school or college student preparing for your future, someon...

Entrepreneurial Family Business: From Survival to Success

Author(s): Dianne Welsh

Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By expl...