Search Results: 10 of 274
New Third Edition Coming Soon!
Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others.
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.
The NEW second edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The book introduces basic philosophic contents that far too often sport philosophers take for granted and with which students struggle.
Gregg Twietmeyer’s Fundamentals of Sports Ethics:
Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embraced with equal assurance.
Conflict Between Persons: The Origins of Leadership conceptualizes communication and conflict as a pragmatically essential everyday education for future leadership.
Designed to fit in a myriad of different course formats, The Sociological Outlook maps out the sociological journey for students. It is a text where the “classics” of sociology remain and the current status of society is reflected in statistics.
The new tenth edition of The Sociological Outlook:
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.