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New Third Edition Coming Soon!
Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others.
Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.
The NEW second edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The book introduces basic philosophic contents that far too often sport philosophers take for granted and with which students struggle.
Gregg Twietmeyer’s Fundamentals of Sports Ethics:
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.
Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide a solid foundation of communication studies and highlight the importance of communication in every aspect of our lives.
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice: