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Author(s): Diane F. Witmer, Douglas J Swanson
Emerging communication technologies continue to affect the practice of public relations…..
Public Relations Management: A Team Based Approach by Diane F. Witmer features discussions of these new developments, including social media and the Internet. Unique to the market, Public Relations Management: A Team Based Approach addresses the team structure in which public relations is typically practiced.
Public Relations Management: A Team Based Approach:
Author(s): Richard Wedemeyer
The material in Exercises for Introduction to Counseling is designed to offer equal opportunities for self-awareness and exposure to technical skills at an introductory level. Included are exercises, as well as narrative material regarding a variety of themes and subjects, which I believe will be helpful for students to understand at a substantial level as they move forward in the field of Psychology and counseling.
Author(s): Ryan Pace
The study of tax law can be an intimidating task. Nevertheless, students wil find that being proficient in tax law can be very rewarding and prepares students for valuable career opportunities as accounting, tax advisors, and business consultants. Once a student understands the organization of the Internal Revenue Code and the overall method of determining an individual taxpayer's tax liability, learning the more complex parts of the tax law can be put in perspective and approached in a more structured manner.
Author(s): William Magrino
The NEW 5th edition of Scientific and Technical Writing: From Problem to Proposal is built around a single concept - that students learn professional writing through ownership of their ideas. This text equips students with the real-world skills that today’s employers seek.
Scientific and Technical Writing: From Problem to Proposal:
Author(s): Ryan Pace
Business Entity Taxation rejects the traditional textbook method of providing the student with an onslaught of detail and complication. Rather, the focus is on a strong presentation of the fundamentals. To use a basketball analogy, a player must first develop a strong ability to pass, dribble and shoot. Once those skills are mastered, the student can readily adapt his or her skills to execute more advanced plays and sophisticated strategies presented by the coach.
Author(s): Marcus Tanner
Many students are choosing interdisciplinary degrees as a way to explore and study multiple interests or one area of interest from multiple perspectives and often apply that learning in new and unique ways. Students love how the new Introduction to Integrative Studies text provides a foundation for learning in an interdisciplinary program!
Author(s): Paula Hunter Schenck, Daryl Worley
An essential guide that explores the building blocks for creating a productive and creative learning environment. Incorporating the arts into everyday classroom lessons increases the ability of a student to not only connect but master the content of the lesson. Student expression through the arts is as vibrant as the panes of glass in a stained-glass window. A teacher who embraces the arts in the everyday classroom encourages the students to reach their full potential and to develop their distinct purpose in life.
Author(s): William Magrino
The NEW 5th edition of Business and Professional Writing: From Problem to Proposal is built around a single concept - that students learn professional writing through ownership of their ideas. This text equips students with the real-world skills that today’s employers seek.
Business and Professional Writing: From Problem to Proposal:
Author(s): David C Nieman
Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the student on the most important health issues of our time.
Fitness & Your Health features:
