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A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1

Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson

A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Content Area Literacy

Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe

Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...

CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

Casing Public Relations

Author(s): Jason Wrench, Joan Schuman, Donna Flayhan

Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations…. Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be ...

The Nonverbal Communication Book

Author(s): Joseph DeVito

The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication! The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication e...

Insights: A Laboratory Manual for Physical Geology

Author(s): Clair Ossian

Insights: A Laboratory Manual for Physical Geology presents a broad, general approach to core curriculum geology topics in physical geology. Insights is beneficial for geology majors and non-majors as a powerful tool covering basic geology. A significant advantage of Insights is its tight focus on e...

Spanish Reading Inventory

Author(s): Jerry Johns, Mayra C Daniel

Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish.  A series of word lists and passages ranging from the early stages of readi...

Visualization: Using Mental Images to Strengthen Comprehension

Author(s): Linda Zeigler, Jerry Johns

Visualization has not been a common word in most classroom reading programs. In recent years, however, the impact of visualization on student comprehension has gained greater awareness among reading educators. This compact, easy-to-use book helps teachers understand visualization and how to apply th...