Search Results: 40 of 496
Author(s): Kenneth Thompson, DAVID STRUTTON
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.
Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?
Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don’t.
Author(s): Patricia A Fowler, Sarah Jimenez
Foundations of Nursing Practice: Essential Concepts instills an appreciation of what a “good” nurse means. Being an effective, efficient, competent nurse requires practitioners to have an extensive awareness of the expectations of a professional nurse, the uniqueness of every individual, and a comprehensive understanding of health and the health care delivery system.
Author(s): Cohick Mikel , James Richards, GIAN ARYANI
A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.
Author(s): Chyi-Lyi Kathleen Liang
Dollar Enterprise, an award winning program using $1 seed money per person, was the first and the most comprehensive entrepreneurship curriculum in the U.S. that integrates experiential learning and service-learning concepts into 3-month learning environment. This book describes step-by-step guidance for educators, program leaders, or other service providers to stimulate entrepreneurial learning for aspiring and nascent entrepreneurs across cultural, ethnicity, and learning ability.
Author(s): Stanley Brown
Movement is a fundamental characteristic of life. Understanding the meaning of movement in the full context
of human endeavor is central to improving the quality of human experience, of life itself. Fundamentals of
Kinesiology showcases the transdisciplinary nature of the academic field of study centered on movement,
physical activity and sport. Three major sections of the book provide a comprehensive treatment of this diverse
academic field through detailed studies of the many disciplines and professions constituting kinesiology.
Author(s): Warren Franke
New Edition Coming Soon!
Principles of Exercise Prescription helps students cultivate skills that are required for developing exercise prescriptions, or exercise programs, for clients. This guidebook ties in concepts from related health and wellness subjects, prepares students to pass a professional certification examination, and also enables them to help their clients live healthier lives—three facets that are critical to professional development in this career field.
Author(s): Deborah J. Good
Practical Metabolic Nutrition: A Systems Approach to Vitamins and Minerals is not your average vitamins and minerals textbook. Practical Metabolic Nutrition uses a systems-based approach to energy metabolism. This innovative approach provides a better overall understanding of the intimate relationship of the micronutrients in whole body physiology.
Author(s): ANDREW R. MCGLENN, Melanie C Healy
Creating a Healthy & Active Lifestyle Lab Manual is a wonderful text to use for any health and wellness lab. This manual is meant to be used in a participatory setting where instructors teach the exercise labs to all students. Creating a Healthy and Active Lifestyle encourages participants to simply move, and to move in a variety of ways: at home or at a fitness center, through strength, flexibility, mindfulness, cardiovascular workouts, and more.
Author(s): Whitney Whitaker
Social Psychology is all about common sense, right? Sometimes. Other times, the beliefs and attitudes we have about human behavior are nothing but myths we’ve picked up along the way. It is these myths that Dr. Whitney Jeter’s Thinking Critically About Social Psychology helps dispel.
Author(s): Rani Vajravelu
Ethnobotany: A Modern Perspective focuses on the indigenous plants and their impact on modern society. It discusses more than 260 plants that originated in different parts of the world and how they relate to human lives every day. This comprehensive text is built on the indigenous plants used around the world as food, beverage, medicine, narcotics, shelter, and clothing, along with their applications elsewhere. It refers to each plant by its common name, scientific name, and the family to which it belongs.