CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

Fundamentals of Sports Ethics

Author(s): Gregg Twietmeyer

Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy. The NEW Third Edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics....

GenderSpeak: Communicating in a Gendered World

Author(s): Diana K. Ivy

The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...

Sports Communication: Dimensions, Theory, Applications, and Culture

Author(s): Alan Jay Zaremba

New Second Edition Now Available! Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interactio...

Public Health Communication: Science & Practice

Author(s): Anthony Roberto

Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions. Written in a clear and accessible style, this book: reviews the social marketing...

Introduction to Mediated Communication: Social Media and Beyond

Author(s): David Keith Westerman, Nicholas David Bowman, Kenneth A Lachlan

Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others. Introduction to Mediated Communication explains and discusses mediat...

Hotel, Restaurant, and Travel Law: A Preventive Approach

Author(s): Karen L. Morris, Jane Boyd Ohlin

If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional! Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to ...

So, What's Your Story? Discovering the Story in You

Author(s): Henry L Roubicek

New Third Edition Now Available! Unlike the metamorphosis that occurs to a butterfly or a frog, telling a story will probably not dramatically alter your character, physical structure, or even circumstances. However, as a storyteller, you can imagine it did. Anchored by the need to write about...

Training and Development: Enhancing Talent for the 21st Century

Author(s): Steven Beebe, Timothy Mottet, K. David Roach

Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home. Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent.  It is not just a...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever. Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’...