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Yoga from the Roots
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The Big Bang: Adding a New Generation to a Family
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Abstract Emma’s family grew last year when she and her husband Ted had their first child, Flora. Like with any couple’s first child, Flora created new relationships (parent–child and grandparent–grandchild). The arrival of a new generation also forms a major turning point for existing relationshi...
The Dark Side of Persuasion
Author(s): Shari Hoppin
The Dark Side of Persuasion examines techniques of influence and how we can defend ourselves against manipulation of these techniques. Knowledge of persuasion strategies is helpful no matter which side we’re on, so the book offers both practical advice for persuaders and suggestions to prevent us fr...
Fans, Athletes, and Twitter: Analyzing Twitter for (Para) Social Relationship Building
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Sample On October 31, 2011, NBA Superstar Kevin Durant tweeted the following: “This lockout is really boring … anybody playing fl ag football in Okc ... I need to run around or something!” (Boren, 2011, para. 2). It didn’t take long for fans to respond to Durant’s call for something to do. Accord...
Genderlect Theory: Applications to Public Relations
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Sample Defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (Elliott, 2012), the public relations process revolves predominantly around the practitioners’ communication skills that enable the development and maintaini...
3D Modeling for Advanced Design & Application
Author(s): Fardad Azarmi
Intended for use as a textbook in the introductory course in engineering drawing and computer aided modeling for undergraduate engineering students, 3D Modeling for Advanced Design and Application focuses on the principals of engineering graphics for sketching drawings according to the standards in ...
Mathematics for Business in the 21st Century
Author(s): Nancy Livingston
New Publication Now Available! Mathematics for Business in the 21st Century provides a survey of today’s mathematics for business practitioners and gives a comprehensive introduction to forecasting methods for time series using R. Topics include applications of amortization, refinancing and inves...
"Why Did it All Go So Horribly Wrong?": Intercultural Conflict in an NGO in New Zealand
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Sample This case study examines problematic intercultural communication in a non-governmental, not-for-profit small organization in an attempt to make sense of how and why the communication failed. Such organizations tend to employ people who have empathy for the transcultural and transnational f...