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Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.
Author(s): Corey Liberman
Human beings are both agents and targets of persuasion. They both employ, and are inundated with, verbal, visual, and auditory persuasion attempts all of the time.
Author(s): Patricia Smith, Melanie Walski, Jerry Johns, Roberta L. Berglund
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): Joseph B Cuseo, Aaron Thompson
Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audience.
Author(s): Joseph DeVito
The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication!
The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication enables and empowers the reader to control and manage this powerful form of communication more effectively.
Author(s): Jerry Johns, Mayra C Daniel
Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish.
A series of word lists and passages ranging from the early stages of reading (pre-primer) through eighth grade are read by the student. Based on the student's comprehension and word recognition, an assessment can be made of his or her reading ability.
NEW TO THIS EDITION
Author(s): Innocent Aluka
Contemporary Physical Science introduces readers to the basic concepts of the physical processes occurring in our environment. It is designed and structured for beginning scientists, introductory science educators, and non-science majors enrolled in physical science to fulfill science requirements.
Contemporary Physical Science by Innocent Aluka is:
Author(s): Susan Cruise, Norman Dolch, Neller Ree Wells-Lewis, Edward Clayton Polson, Helen K Wise
Social Problems: A Case Study Approach helps students identify with the social problem at hand through a case study at the start of each chapter. The case study provides a common reference point for discussions and questions and helps students relate to the experiences presented.
Social Problems: A Case Study Approach:
Author(s): Carol Stuart, Kristen Fryer
Foundations of Child & Youth Care explores the field of child and youth care, introducing unique perspectives, theories, and interventions in which the practice is grounded as well as emerging concepts essential to current practice.
Foundations of Child & Youth Care :
