Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Contemporary Communication Theory

Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright

New Third Edition Coming Soon!The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibil...

Public Relations Principles: Bridging Theory to Practice

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

New Second Edition Now Available!Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries suc...

Discovering Psychology, Discovering You: An Intro to Psychology Workbook

Author(s): Barbara Rila, James Olson

Communications Internship Handbook: What All COMMS Students Need to Know

Author(s): Rochelle Daniel, Karima Haynes

Many college students majoring in communications and related fields are required to complete an internship before they graduate. Students often have a lot of questions including how and where to find a communications internship. This engaging and easy-read e-handbook will answer these questions and ...

Not for ESOL Teachers

Author(s): Eileen Ariza

Not for ESOL Teachers: What every classroom teacher needs to know about the linguistically, culturally, and ethnically diverse student provides the basics and background information needed to teach English learners in the classroom. This publication continues to be a labor of love for the student wh...

Cornerstones for Community College Success

Author(s): Robert Sherfield, Patricia Moody

Set to be released in a new fourth edition through Kendall HuntPublishing, Robert Sherfield and Patricia Moody’s Cornerstonesfor Community and Technical College Success addresses the needs andchallenges students in two-year programs will encounter during theirstudies.Suitable for first year success,...

English Grammar: A Descriptive Linguistic Approach

Author(s): Gulsat Aygen

Included with your eBook purchase, you will also receive access to KHQ, Kendall Hunt’s exclusive custom study app. Designed for today’s fast-paced environment, KHQ features chapter quizzes and flashcards that empower students to learn on the go!English Grammar: A Descriptive Linguistic Approach is a...

Electricity and Magnetism: College Algebra Physics

Author(s): Shree R. Nair

Electricity and Magnetism: College Algebra Physics delves into the three subcategories of electricity and magnetism: electrostatics, electrodynamics, and magnetism. This publication goes into a deeper study of these fields, connecting focuses and topic matter relating to the reading. Equipped with c...

Class Piano

Author(s): Julia Mortyakova

Class Piano is designed to gradually introduce a piano beginner to the instrument, music notation, and the proper playing technique. Through the use of original music composed by Olga Harris and the fundamentals of scales, chord progressions, and arpeggios, the students in this class will be able to...