Search Results: 1 - 9 of 9
display

Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Earth Science Lab Investigations: Geology, Oceanography & Meteorology

Author(s): Thomas Williams, Thomas Breuner, David Gilhousen, Stephen Underwood, Mark A Tinsley, Marcus Ross

Earth Science Lab Investigations: Geology, Oceanography & Meteorology provides a hands-on laboratory experience for introductory earth-science students. This manual/kit package offers a full-range of earth-science topics to include lab exercises in geology, oceanography, and meteorology. It is also ...

Drugs and Drug Trafficking

Author(s): Peter Johnstone

Drugs and Drug Trafficking is a practical informed approach towards a complex topic that will provide a framework for further, stimulating and vigorous classroom discussion. It has been updated with more recent reports than the previous editions. Drugs and Drug Trafficking: Is effective! Ev...

Introduction to Entrepreneurship

Author(s): Timothy Stearns, Ralph Nasalroad

Students learn the basic tools for entrepreneurial success by understanding the mindset of the entrepreneur, how to capture opportunity, and turn opportunity into wealth. The 18 lessons are organized around three themes: (1) Who is the Entrepreneur? (2) How Do Entrepreneurs Capture Opportunity? and ...

Write Now

Author(s): Kathryn Raign

Write Now covers the basics of writing. It is a student-friendly text featuring interactive components to enhance student learning.Write Now:features interactive activities and practice quizzes in each chapter.includes student resources and videos.includes final quizzes on each chapter that can b...