Business Quantitative Analysis: A Practical Approach

Author(s): MARTIN MCMAHONE

Business Quantitative Analysis: A Practical Approach explains business math concepts in a manner that focuses on their practical application in the business environment. Spreadsheet software is a major tool in the business environment. Therefore, the text emphasizes using spreadsheets (specifically,...

World Regional Geography: Human Mobilities, Tourism Destinations, Sustainable Environments

Author(s): Alan Lew, Dallen Timothy, Colin Michael Hall

3rd Edition Now Available!World Regional Geography addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. The expert author team has included major themes and issues in tourism, and positioned them in a regional cont...

Global HR: Strategic Thinking and Talent Management in an International Workforce

Author(s): Amy Jauman

A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes ...

Hip Hop, Cinema and African American Perspectives

Author(s): Tani Sanchez

Hip Hop, Cinema and African American Perspectives offers theoretical analysis from film, cultural studies, and race perspectives. This e-book reflects an attempt to address these concerns in a way that privileges and contextualizes all three. Hip-hop cinema is framed as a phenomenon born within the ...

Foundations of Child and Youth Care

Author(s): Carol Stuart, Kristen Fryer

Foundations of Child & Youth Care explores the field of child and youth care, introducing unique perspectives, theories, and interventions in which the practice is grounded as well as emerging concepts essential to current practice.  Foundations of Child & Youth Care : Describes foundational concept...

From Imagining to Understanding the African American Experience

Author(s): Phyllis Gray Ray

From Imagining to Understanding the African American Experience aids individuals in developing their “sociological imaginations” and to broaden their understanding of the “Sociology of the Black Experience,” particularly in the U.S. multicultural society. Although one book cannot provide the total e...

Educational Assessment: Using Student Learning Objectives to Promote Student Growth

Author(s): Alan Neville, Janeen Outka

How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times

Author(s): MARC RUBIN

Measuring & Explaining Contemporary U.S. Macroeconomic Performance utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining ...

Educational Technology: Big Ideas and Practical Applications for the Classroom

Author(s): Ronda Blevins

One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology.  There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom.  E...