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Behavioral Science Statistics

Author(s): PJ Verrecchia

New Fifth Edition Now Available! Behavioral Science Statistics is a textbook appropriate for introductory level statistics courses. It is written in an easy to understand style yet it thoroughly explains statistical concepts. The book contains numerous practical examples as well as step by step i...

Handbook on California's Legislative Process

Author(s): Chris Micheli

My first book on the California legislative process is titled, Understanding the California Legislative Process. When I wrote that book over the course of a few years, and then had it published in early 2020, I thought I had covered most topics.However, since that time, I have come across many other...

Managing Product Success: Cool, Good, and Great Products

Author(s): Edison Tse

There are different levels of product success: Cool Products, Good Products, and Great Products. A cool product is one that receives consumer excitement when it is first introduced into the market, but fails to sustain that success in the market. A good product is one that can maintain a strong mark...

Teaching, Learning, and the Brain

Author(s): Karen Goldman

Theories of Teaching, Learning, and the Brain serves as an overview into American education, our culture and the worldviews that influence it. Educational theories and the philosophers and psychologists who developed them are reviewed. Current theories and trends are discussed.  Major concepts of le...

Asian Americans & Pacific Islanders: A Historical Community Overview

Author(s): Gregory Yee Mark, Marietess Masulit, Wendi Yamashita

Asian Americans and Pacific Islanders: A Historical Community Overview is rooted in the tenets and methodologies of Ethnic Studies and its commitment to community-based research and activism. It is a great introductory resource for Asian American Studies (AAS) and provides an overview of the history...

Discovering the Living Ocean: A Manual of Field and Laboratory Activities

Author(s): Paul Detwiler

Discovering the Living Ocean provides a suitable manual in marine biology that is engaging, easy to read, and relevant for nonscience majors in community college as well as for high school students who have no previous background in biology. This full-color publication includes activities that chall...