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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Be Heard: Public Speaking for College and Career

Author(s): Niaz Khan

New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...

A Foundation in the Science of Statistics

Author(s): Michael McKenna

A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...

Introduction to Database Design and SQL

Author(s): LOUIS S. SAPIA

Introduction to SQL provides step-by-step instructions with plenty of graphics and examples to help students grasp the material and gain the skills needed for database-related employment. Students have access to a full human resources database that can be downloaded from the author's website. This d...

Woody Plants in North America

Author(s): John R Seiler, Edward C Jensen, John Peterson

Woody Plants in North America is an interactive multimedia identification tutorial for woody plants found throughout North America. The software was developed over a 15-year period at Virginia Tech in cooperation with tree identification experts at Oregon State University, The Pennsylvania State Uni...