Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Applied Freshwater Stream Ecology

Author(s): THOMAS SHAHADY

Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Hawai'i and Pacific Islands College and Career Success

Author(s): Marsha Fralick, Kauionalani Mead

Includes a Native Hawaiian and Pacific Island Cultural PerspectiveThis textbook contains Hawaiian and Pacific Island Cultural content along with the traditional college and career success topics. It is based on the premise that students are more successful when they take pride in their culture. Whil...

Essential Biology: An Applied Approach

Author(s): Peter Daempfle

Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curric...

Implementing Innovative Leadership in an Inclusive Learning Environment

Author(s): Joseph B Cuseo, Aaron Thompson, Houston M. Barber

"If ever we needed the transformative power of culturally competent educational leadership to drive deep learning, it is now. We need the Why, the What & the How. The Authors of 'Implementing Innovative Leadership in an Inclusive Learning Environment' deliver - with compelling clarity - on all three...

Biology: Life as We Know It

Author(s): Andrew Baldwin

After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.This text not ...

Race, Crime and Justice

Author(s): Robert III Bing

Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...

Infusing Equity & Cultural Competence into Teacher Development

Author(s): Aaron Thompson, Joseph B Cuseo

As teachers face increasing diversity within their classrooms in learning styles, race, linguistics, and culture, the academic rigor needed to successfully enter college or a career will require them to evolve in order for all students to succeed.Infusing Diversity & Cultural Competence into Teacher...

Criminal Justice Research Methods

Author(s): Carlos Posadas, Aviva Glasner, Nicholas Natividad, David Keys

Research is powerful because it impacts decision-making in virtually every part of our lives, and it is critical for making informed decisions. The process of deciding what criteria matter most to you before ultimately making a decision is an example of using research to make the best decision possi...