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Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Content Area Literacy

Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe

Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...

Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...

Restaurant Management: A Best Practices Approach

Author(s): Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser

The Recipe for Success in Restaurant Management…Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.Written by a diver...

Exploring the World of Plants: General Botany Laboratory Manual

Author(s): Amanda Chau

Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...

Humanity, Diversity, and The Liberal Arts: The Foundation of a College Education

Author(s): Joseph B Cuseo, Aaron Thompson

Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audien...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...

Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney

*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...

CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies

Author(s): Rebecca Curnalia, Amber Ferris

New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...

Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...