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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Medical Communication: Physical and Psychological Wellness
Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo
New Third Edition Coming Soon!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practic...
The Less-Is-More Handbook: A Guide to College Writing
Author(s): Larry G Edgerton
The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...
Insights: A Laboratory Manual for Physical Geology
Author(s): Clair Ossian
Insights: A Laboratory Manual for Physical Geology presents a broad, general approach to core curriculum geology topics in physical geology. Insights is beneficial for geology majors and non-majors as a powerful tool covering basic geology. A significant advantage of Insights is its tight focus on e...
Spanish Reading Inventory
Author(s): Jerry Johns, Mayra C Daniel
Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish. A series of word lists and passages ranging from the early stages of readi...
Visualization: Using Mental Images to Strengthen Comprehension
Author(s): Linda Zeigler, Jerry Johns
Visualization has not been a common word in most classroom reading programs. In recent years, however, the impact of visualization on student comprehension has gained greater awareness among reading educators. This compact, easy-to-use book helps teachers understand visualization and how to apply th...
Understanding Chemistry in Our World
Author(s): Coast Learning Systems
You're Holding the Key to a Complete Distance Learning Introductory Chemistry Course for Non-Science Majors. Understanding Chemistry in Our World takes students on a journey of experimentation and investigation. The concepts they learn will guide them to identify chemistry at work in every...
An Introduction to Anatomy and Physiology
Author(s): John L Erickson, Coastline Learning Systems
A Turn-Key Distance Learning Anatomy and Physiology Course Now you can offer a distance learning anatomy and physiology course at your institution! Designed for a one-semester, distance learning, college level course, An Introduction to Anatomy and Physiology by Coast Learning Systems provides ...