Search Results: 10 of 149
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Eileen Ariza, Maria Coady
Why TESOL? Fifth Edition, provides classroom and preservice teachers with a knowledge base to effectively teach in culturally and linguistically diverse classrooms in today’s global environment. It provides in depth theoretical background, legal information, and application for teachers to address the needs of English learners. Why TESOL? is written so teachers from various backgrounds and experiences can readily apply ESOL concepts to their individual mainstream classroom settings.
FEATURED TOPICS
Author(s): Cheryl L Bonner, Susan Musich
Your Career Planner was designed with an APP in mind – it is a tool, it is a self-contained program, and it is user friendly. This text is meant to provide you information and give you ways in which to put that information to use.
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): Clair Ossian
Insights: A Laboratory Manual for Physical and Historical Geology is the ONLY lab manual available which combines historical and physical geology. Separate lab manuals are available to fit specific course needs.
Author(s): Helen Acosta, Bryan Hirayama, Mark Staller
Intercultural Communication: Building Relationships and Skills provides clear explanations of relevant communication theories and practical advice for improving communication skills. This text is designed to introduce students to the most important concepts, theories, and strategies related to intercultural communication. It enables students to establish and maintain satisfying relationships with people from other countries and cultures.
Intercultural Communication presents topics among 10 chapters:
Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg
An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects that allows an additional tool for categorizing them.
Author(s): Dee Osorio, Michael Schulmeister, A Todd Jones
Let’s Get Personal! offers practical advice to initiate, maintain, and enhance the interpersonal relationships in both your private and professional life. The textbook writers model appropriate self-disclosure to teach readers how to create intimate communication that can lead to satisfying, meaningful interpersonal relationships. Readers will appreciate the first person approach, personal narratives, helpful tips, and enlightening dissection of relational communication situations.
Author(s): Sarah Sandvig
The Music Theory for Singers Series is geared specifically for voice students and singers. The series helps students understand the fundamentals of theory related to voice, apply it to the varied repertoire they learn throughout the year and become not only better singers, but also educated musicians.
Music Theory for Singers Level 1 includes:
Author(s): Bunnie Loree Claxton, Kurt Y. Michael, Michelle Barthlow
New Publication Coming Soon!
A Step-By-Step Guide to Conducting Quantitative Applied Research in Education features a thorough explanation of frequently used quantitative designs and statistics in social science research. The guide assists in selecting the appropriate design and statistic and provides model write-ups of rationales for each design and statistic. Additional models are provided for writing up results of statistical analyses.
