Global Enterprise: The Theory & Practice of International Business
By: Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
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Global Enterprise: The Theory & Practice of International Business
Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today. The emphasis here is on teaching students usable skills and knowledge in the context of ...Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...GenderSpeak: Communicating in a Gendered World
Author(s): Diana K. Ivy
The World of Gender and Communication is Constantly Changing.To meet the needs of this evolving environment, Diana K. Ivy’s GenderSpeak is divided into a three-part structure: Communication and Gender: The Basics; Gender Communication and Relationships; and Gender Communication in Context.Written fo...CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies
Author(s): Rebecca Curnalia, Amber Ferris
New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...Open for Business: Fundamentals for Today's Business
By: MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman
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Open for Business: Fundamentals for Today's Business
Author(s): MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman
Open For Business: Fundamentals for Today’s Business is written by educators with both corporate and academic experience. This introductory level business textbook provides all of the necessary information in an easy to read and retainable format.Written in an easy to read format, Open For Business...Hospitality: An Introduction
Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney
*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...Fundamentals of Sports Ethics
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.The NEW Third Edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The...Organizational Communication: Strategies for Success
By: Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
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Organizational Communication: Strategies for Success
Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer
The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...about product
Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication
Author(s): Sarah Symonds-LeBlanc, Sydney O'Shay
New Second Edition Now Available!There is no one strict definition of family communication, because each family is different.Sarah Symonds LeBlanc and Sydney O’Shay's Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication the...Disciplinary Literacy Across the Curriculum
Author(s): Thomas W Bean, John Readence, Judith Dunkerly Bean
The 12th edition of Disciplinary Literacy Across the Curriculum focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page for...