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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...about product
A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
New Second Edition Coming Soon!Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.Communicating in Your Personal, Professional & Public Lives covers a wide range of re...Spanish Reading Inventory
Author(s): Jerry Johns, Mayra C Daniel
Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish. A series of word lists and passages ranging from the early stages of readi...Understanding Chemistry in Our World
Author(s): Coast Learning Systems
You're Holding the Key to a Complete Distance Learning Introductory Chemistry Course for Non-Science Majors. Understanding Chemistry in Our World takes students on a journey of experimentation and investigation. The concepts they learn will guide them to identify chemistry at work in every...An Introduction to Anatomy and Physiology
Author(s): John L Erickson, Coastline Learning Systems
A Turn-Key Distance Learning Anatomy and Physiology Course Now you can offer a distance learning anatomy and physiology course at your institution! Designed for a one-semester, distance learning, college level course, An Introduction to Anatomy and Physiology by Coast Learning Systems provides ...about product
It's All About the Marketing Stupid: A Practical Guide to Music Marketing. SECOND EDITION
Author(s): Kent W. Anderson, Jerry Brindisi
OK, so here’s the deal: If you’re considering buying this book, if you’re a wanna-be hip-hop artist, DJ, if you have a band or have a desire to be in the music business, you should read this book. It’s not the definitive book about the “music business,” however, this book may reveal numerous marketi...Unlocking the Potential for Student Success
Author(s):
"ABOUT THE BOOK Unlocking the Potential for Student Success teaches the science of resilience and happiness by fostering mental well-being to improve the quality of life. The textbook takes a holistic approach to student success, including cognitive, emotional, social, nutritional, physical, and spi...Foundations of Special Education: Transcending Barriers
Author(s): Melissa Hartman
Foundations of Special Education: Transcending Barriers is a survey of the fascinating, and sometimes horrifying, history of special education from the 1800’s to the present. It illustrates the progress we have made in understanding and educating students with disabilities in public schools through ...