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BUS 110: Understanding Business
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PHYS 2070: Lab Manual
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College Writing with Ease
Author(s): Gabriel Colella
Welcome to College Writing, quintessential tools for academic success! The greatest barrier to writing, for students, is a lack of clarity. The tools presented in the College Writing With Ease series provide students with the ability to get clear quickly both mentally and structurally in one’s writi...Monologues for All Ages...With Pointers
Author(s): Keely Knudsen
"All the world's a stage,and all the men and women merely players;They have their exits and their entrances;And one man in his time plays many parts,His acts being seven ages."-As You Like It, Act II, scene viiExplore the "seven ages of man" through age-appropriate monologues, with pointers for emph...Principles of Advertising and Integrated Marketing Communication
Author(s): Catherine Condit Cuckovich, M. Kathleen Donald
Most advertising textbooks are written by academic professionals and grounded in the research they have undertaken. This new textbook is written by two advertising practitioners and focuses on the process of advertising. Of course, academic research is important and is included in this book. However...Persuasion: A Social Science Approach
Author(s): Robert G. Magee
PERSUASION: A SOCIAL SCIENCE APPROACH highlights fascinating insights into persuasion and influence, helping students understand and apply the essential theories at play. This text provides a foundation on persuasion from a social science perspective, helping students become able practitioners. Alon...Introducing Cosmic Granny in A Score to Settle
Author(s): Edward Rice
It was a quiet day for retired Intergalactic Space Commander and Defender of the Cosmos, Norma Gnarly aka Cosmic Granny. She was having a pleasant time at home preparing for a fun weekend with her grandchildren Ashton and Ashley, aka the Astrokids.The day took a drastic turn when Cosmic Granny arriv...