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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
New Second Edition Coming Soon!There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and commun...Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...about product
Getting Hired: A Student Teacher's Guide to Professionalism, Resume Development and Interviewing
Author(s): WILLIAM COGHILL BEHRENDS, REBECCA ANTHONY
This book targets the primary goals of any student teaching program -- professionalism, interviewing, and getting hired. Getting Hired is designed to accompany a student teaching experience and provides step-by-step guidance through student teaching, interviewing, and into a job.This book is set up ...Hospitality: An Introduction
Author(s): Robert A Brymer, Lisa N. Cain, Premila Whitney
*Features updated information related to Pandemics and other industry disruptionsHospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business fram...CSI: A Step-by-Step Guide to Writing Your Literature Review in Communication Studies
Author(s): Rebecca Curnalia, Amber Ferris
New Second Edition Now Available! Communication scholars must be inquisitive, seek answers, synthesize information, and make educated decisions – similar to being a detective. The authors of CSI: A Step-by-Step Guide to Writing Your Research Report utilize the CSI theme to provide the reader w...Casing Public Relations
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations…. Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be ...The Nonverbal Communication Book
Author(s): Joseph DeVito
The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication! The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication e...Becoming a Critic: An Introduction to Analyzing Media Content
Author(s): Rebecca Curnalia, Cary Wecht, Amber Ferris
Filling a void in the media theory, methods, and literacy market, Becoming a Critic is an introduction to current and approachable theory and research on media content. By addressing undergraduate readers as student scholars, the reader is taught to objectively assess the content and implications of...Real-World Statistics: In-Person Version
Author(s): Carol Saltsgaver
Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...African American Music for Everyone: Including Theater, Film, and Dance
Author(s): Stan L Breckenridge
African American Music for Everyone: Including Theater, Film, and Dance begins with an exploration of specific music and dance activities among Africans, in Africa, which is followed by a comparative analysis of their musical activities during the African Diaspora. Following this is a study of Colon...