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Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman
Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident.
Author(s): John Dietrich, Cary C Nichols
Selling principles permeate throughout our daily lives….
Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.
Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how readers can put concepts into practice, but examines how sales applies to ALL of our personal and professional lives as well.
Author(s): Andrew Baldwin
After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.
Author(s): Carlos Posadas, Aviva Glasner, Nicholas Natividad, David Keys
Research is powerful because it impacts decision-making in virtually every part of our lives, and it is critical for making informed decisions. The process of deciding what criteria matter most to you before ultimately making a decision is an example of using research to make the best decision possible. This also applies to making decisions in the criminal justice field.
Criminal Justice Research Methods explores the why, what, and how of research methods by focusing on topics such as:
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Gregory Blimling, DENISE BAUMANN
The resident assistant (RA) is the foundation of every residence life program. These student-staff members face difficult challenges as they guide and support their peers through the college experience. The Resident Assistant, by Gregory Blimling and Denise Baumann, provides a comprehensive text for training RAs in the skills they need to engage their peers in the educational experience of residence halls, and to respond to the many issues group living presents.
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.
Written in a clear, approachable, and conversation-like style, Organizational Psychology and Behavior provides theory, research evidence (to promote more evidence-based practice), and application – making the material useful in all organizations.
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is.
Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, it is also an excellent source for anyone that wants to cook or improve their knowledge of cooking.
Cooking for the Hospitality Industry features:
Author(s): RENEE J BOURDEAUX
No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match.