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Author(s): Jason S Wrench
Casing Organizational Communication Demonstrates Communication Theory via Real-World Examples
One of the biggest challenges organizational communication instructors face is that most students have minimal or no corporate experience. As such, showing students how to apply the theoretical content of organizational communication, or how to employ the skills discussed in organizational communication, is quite difficult because they do not immediately see the utility.
Author(s): Dianne Welsh, Shawn Carraher
You’ve Asked, and The Authors Listened…
Based on requests from instructors, Dianne H.B. Welsh and Shawn M. Carraher have compiled global cases that can be used alone or in conjunction with Global Entrepreneurship, 4th edition through Kendall Hunt Publishing.
Author(s): Aaron Thompson, Joseph B Cuseo
As teachers face increasing diversity within their classrooms in learning styles, race, linguistics, and culture, the academic rigor needed to successfully enter college or a career will require them to evolve in order for all students to succeed.
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Michael Collins
The delivery of an exceptional customer experience is critical to the long-term success of a hospitality enterprise—whether that enterprise is a full-service, luxury resort or a select-service, economy hotel.
Author(s): John Paul, Mark Vermillion
Ignite Classroom Discussion “Right Off The Bat”
Sport Sociology: 10 Questions fuses sociological theories and concepts (mirrored with experiences from athletes and scholars of sport) to give students an applicable skill in applying the sociological imagination to classic and contemporary events of sport. The publication provides empirical and uniquely sociological insights into the relationships between sports and societal forces of gender, ethnicity, religion, the economy and other institutions.
Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser
The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung
Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality influences social style and interaction.
Author(s): Marsha Fralick, Seth Batiste
The 9th edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interests and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete their education. It provides the basic skills for success in college and throughout life.
College & Career Success:
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): Kevin Rawls
Our society is looking for ways to bring together conscience and consumption. The rise of social entrepreneurship and social enterprises represents the growth of a business model that leverages market forces for sustained, positive, social impact.