Search Results: 20 of 464
Author(s): Andrew Baldwin
After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.
Author(s): George G Fenich, Jeffrey Beck
Not everyone in Hospitality is in sales, but everyone in Hospitality sells.
Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions, and Conventions). One of the largest sources of profit for the hospitality industry, MEEC influence is an imperative area of understanding for anyone entering the field, especially in a sales capacity.
Author(s): John Dietrich, Cary C Nichols
Selling principles permeate throughout our daily lives….
Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.
Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how readers can put concepts into practice, but examines how sales applies to ALL of our personal and professional lives as well.
Author(s): RENEE J BOURDEAUX
No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match.
Author(s): Cynthia Mckenney, Ursula K. Schuch, Amanda Chau
As concerns for our environment have increased globally, the study of plants has evolved to address these issues.
The updated course content of the 2nd edition of Introductory Plant Science: Investigating the Green World introduces students to some of the NEW cutting edge discoveries and updates in nomenclature. The expanded course content includes sample syllabi, an instructor’s manual, exams, quiz questions, and PowerPoint® presentations.
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.
Written in a clear, approachable, and conversation-like style, Organizational Psychology and Behavior provides theory, research evidence (to promote more evidence-based practice), and application – making the material useful in all organizations.
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Alastair M Morrison, Xinran You Lehto, JONATHON DAY
Tourism System: a set of interrelated parts working together toward shared outcomes and goals.
The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.
The Tourism System:
Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.
Where groups of people gather, there is always an elephant in the room: difference.
Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or “we all matter”—to understanding the significance of difference, as both a gift and a challenge.
Author(s): George Dery
The law touches everything, and each rule in the law affects each other.
Criminal Law aims to exploit the love for storytelling to teach criminal law. This text offers insight into various solutions to legal problems by viewing cases and statutes from many jurisdictions, and brings home the immediacy of these issues by considering cases in the news. Law is not a static body of fossilized rules; therefore, Criminal Law offers the rationales underlying the rules and explanations for their changes over time.