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Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): George Dery
The law touches everything, and each rule in the law affects each other.
Criminal Law aims to exploit the love for storytelling to teach criminal law. This text offers insight into various solutions to legal problems by viewing cases and statutes from many jurisdictions, and brings home the immediacy of these issues by considering cases in the news. Law is not a static body of fossilized rules; therefore, Criminal Law offers the rationales underlying the rules and explanations for their changes over time.
Author(s): Ronald C. Arnett, Leeanne McManus, Amanda McKendree
We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embraced with equal assurance.
Conflict Between Persons: The Origins of Leadership conceptualizes communication and conflict as a pragmatically essential everyday education for future leadership.
Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna
The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...
The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.
Author(s): Ronald P Colarusso, Colleen M O'Rourke, MELISSA LEONTOVICH
New 8th Edition Coming Soon!
Good teachers have the desire and ability to assume and meet the challenge of successfully addressing the needs of diverse students in the general education classroom when provided with the necessary knowledge and resources.
Author(s): Scott H. Belshaw, Lee DeBoer
Criminal Justice introduces the many facets of the U.S. criminal justice system in a logical, readily understandable manner. The reader will understand the complexity of the criminal justice system from the start of the process to the end, recognize controversies, and examine the breadth of the challenges faced by justice professionals.
Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna
Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept maps, content-relevant cartoons, inspirational quotes from successful students and influential people, and poignant personal stories from the authors.
The book is:
1. Substantive
Author(s): Clinton Allred, Karen Geismar, Nancy Turner
Nutrition: Real People, Real Choices is a research-driven text that has been developed and tested in response to and in partnership with more than 100 instructors across the country. It is also the product of feedback provided in survey data by hundreds of students. An extensive Instructor’s Manual and Test Bank are available as part of the fully integrated ancillaries. These ancillaries are designed to meet student learning objectives.
Author(s): Aaron Thompson, Reid Luhman, Milan Andrejevich, Matthew Howell, SCOTT POWELL
Designed to fit in a myriad of different course formats, The Sociological Outlook maps out the sociological journey for students. It is a text where the “classics” of sociology remain and the current status of society is reflected in statistics.
The new tenth edition of The Sociological Outlook:
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
