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Majoring in Psychology: A Realistic Preview of School and Work
Author(s): Cynthia L. S. Pury, Fred S. Switzer III, Peggy J. Tyler
Psychology is the sixth most popular undergraduate major in the U.S, with almost half a million majors on college campuses across the country. But do new students really understand what psychology majors study and accomplish? Do they know what jobs they will be prepared for with their degree? Do the...A Social Mess
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Abstract When a university coach is encouraged to use social media, his inappropriate sense of humor and unfamiliarity with Facebook gets him into trouble. Fans and relatives of the players push back through social media creating a public relations nightmare for the university. , basic_htmlBusiness and Professional Writing: From Problem to Proposal
Author(s): William Magrino
The NEW 5th edition of Business and Professional Writing: From Problem to Proposal is built around a single concept - that students learn professional writing through ownership of their ideas. This text equips students with the real-world skills that today’s employers seek.Business and Professional ...Media for Your Life: A Consumer's Guide to Everything Media
Author(s): Don Lowe
Media for Your Life: A Consumer's Guide to Everything Media introduces students to mass communication theories of media literacy and mass media effects research. It also includes a comprehensive history of mass media development in the United States (and worldwide). This publication allows studen...Persuasion and Unpopular Brands: Advocating for a Polarizing Group
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Sample Congratulations! As a result of your fine work in this class, you have been offered a position as a brand ambassador for your campus. Brand ambassadors are individuals who work “at the grass roots level of marketing campaigns to deliver messaging to individuals on a word of mouth basis” (b...Business for Creatives
Author(s): Mfon Akpan
"Man up!" The Potential Influence of Sport and Gender Socialization on Athletes' Reactions to Injury
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"Man up!" The Potential Influence of Sport and Gender Socialization on Athletes' Reactions to Injury
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Abstract After taking a hard hit on the football field, David, a high school star athlete, must determine whether to communicate his suspected injury to his coach. David recalls the competing messages he’s received about masculinity and responsibility regarding health in sport as he makes this di...A Watered Down Case of Social Responsibility
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Abstract Karen Little, an environmentally conscious individual, is excited when she is assigned to Pure Water One, a company that claims to adopt socially responsible practices at its newest plant. However, the more she learns about this company’s practices, the more conflicted Karen is about wor...Phonics to Word Study: Simulations for Teacher Education
Author(s): Michael Mott
Phonics to Word Study: Simulations for Teacher Education is a specialized workbook for education students enrolled in literacy methods coursework to learn how to teach the differentiated reading skills of phonics and word level reading as a key component of the broader reading curriculum. Utilizing ...Pagination
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