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Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): Cheryl L Bonner, Susan Musich
Your Career Planner was designed with an APP in mind – it is a tool, it is a self-contained program, and it is user friendly. This text is meant to provide you information and give you ways in which to put that information to use.
Author(s): Linda C Lederman, Gary Kreps, Anthony Roberto
We are all health communicators - whether it is interacting with our medical practitioners, wearing a fitness tracker, giving encouraging words to a friend or family member, or searching for health information online.
Author(s): David Pierce, Nels Popp, Chad McEvoy
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Author(s): Jeffrey Petersen, Lawrence Judge, John J Miller
Sports stadiums are becoming bigger, louder, and more exciting. With so many people in one area, it takes quite a bit of planning and work to pull off an event successfully. This is where facility and event management comes in.
Perfect for both undergraduate and graduate level courses, Facility and Event Management covers everything from the history of sport facilities, to the construction of new stadiums, to customer service, and booking events.
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:
Author(s): Theodore Avtgis, Corey Liberman, Andrew S Rancer
Organizational Communication: Strategies for Success is theoretically-enhanced through the application of traditional organizational communication theory fused with real-world practical applications. Authors Theodore Avtgis, Andrew Rancer, and Corey Liberman have created an innovative organizational communication package that is grounded in sound pedagogical theory.
Author(s): John Renton, Coast Learning Systems , COASTLINE COLLEGE , COASTLINE COLLEGE
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eBook Format
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This textbook is designed to impart scientific data about the landforms of the North American continent, as well as take students on an exploration that stimulates and satisfies the desire to know more about their home planet.
