Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts. Part I explains the importance of advertising, th...

Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...

Cooking for the Hospitality Industry

Author(s): Jodi Lee Duryea

It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...

Ethnowise: Embracing Culture Shock to Build Resilience, Responsiveness, & Connection

Author(s): MICHAEL KIMBALL

Negative intercultural encounters have diverse causes – fear, anger, ignorance, actual danger in some cases. But many simply boil down to culture shock – a knee-jerk reaction to the culturally unfamiliar. The signs of culture shock are everywhere these days—on social media, between nations and gr...

Intercultural Communication in Your Life

Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.

Where groups of people gather, there is always an elephant in the room: difference.  Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or ...

Conflict Between Persons: The Origins of Leadership

Author(s): Ronald C. Arnett, Leeanne McManus, Amanda McKendree

We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embra...

The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, JONATHON DAY

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Consumer Behavior: An Applied Approach

Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna

The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was...

Leadership: Communication and Social Influence in Personal and Professional Contexts

Author(s): Ralph A. Gigliotti, Brent D Ruben, Christine Goldthwaite

Regardless of one’s formal leadership title, academic major, or desired career path, leadership and communication are critical for success. Leadership: Communication and Social Influence in Personal and Professional Contexts invites the reader to develop a more comprehensive understanding of lead...

Medical Communication: Defining the Discipline

Author(s): Theodore A Avtgis, Edward P Polack

Communication-related issues lead to thousands of deaths annually. The NEW Second Edition Medical Communication: Defining the Discipline creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practice of everyday healthcare – increasin...