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Author(s): Jennifer Calhoun, Brett Gallagher
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations.
Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a decision tree to remove some of the guesswork when making decisions about sales bookings at a resort. This approach shows how to achieve desired results to enhance the bottom-line of the resort operation.
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real decisions about important issues that, like life, do not lend themselves to superficial or simple analysis.
Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis
Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts.
Casing Communication Theory, edited by Corey J. Liberman, Andrew S. Rancer, and Theodore A. Avtgis:
Author(s): Sarah Symonds-LeBlanc
There is no one strict definition of family communication, because each family is different.
Sarah Symonds LeBlanc’s Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication theories to examine various family types and scenarios that US families encounter. By examining the family and the scenario from each case study, students are able to critically analyze and discuss a “safe” family.
Author(s): Clinton Allred, Karen Geismar, Nancy Turner
Nutrition: Real People, Real Choices is a research-driven text that has been developed and tested in response to and in partnership with more than 100 instructors across the country. It is also the product of feedback provided in survey data by hundreds of students. An extensive Instructor’s Manual and Test Bank are available as part of the fully integrated ancillaries. These ancillaries are designed to meet student learning objectives.
Author(s): Aaron Thompson, Reid Luhman, Milan Andrejevich, Matthew Howell, SCOTT POWELL
Designed to fit in a myriad of different course formats, The Sociological Outlook maps out the sociological journey for students. It is a text where the “classics” of sociology remain and the current status of society is reflected in statistics.
The new tenth edition of The Sociological Outlook:
Author(s): Keisha Love, Nicole Martin, Tim Martin, Corinne McNamara, Lauren Taglialatela, Danelle Stevens-Watkins, Stacey Williams, Juliann Young
General Psychology: The Science of the Mind is a state-of-the-art introduction to the field of psychology that is written to the interests and needs of today’s students.
More than just a textbook, General Psychology fuses a workbook within the framework of the text — encouraging students to not only be passive readers of psychology, but also active “doers” of psychology.
General Psychology: The Science of the Mind:
Author(s): David Pierce, Nels Popp, Chad McEvoy
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Author(s): Jeffrey Petersen, Lawrence Judge, John J Miller
Sports stadiums are becoming bigger, louder, and more exciting. With so many people in one area, it takes quite a bit of planning and work to pull off an event successfully. This is where facility and event management comes in.
Perfect for both undergraduate and graduate level courses, Facility and Event Management covers everything from the history of sport facilities, to the construction of new stadiums, to customer service, and booking events.
Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
