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Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): RENEE J BOURDEAUX
No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match.
Author(s): Alastair M Morrison, Xinran You Lehto, JONATHON DAY
Tourism System: a set of interrelated parts working together toward shared outcomes and goals.
The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.
The Tourism System:
Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna
The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...
The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.
Author(s): Scott H. Belshaw, Lee DeBoer
Criminal Justice introduces the many facets of the U.S. criminal justice system in a logical, readily understandable manner. The reader will understand the complexity of the criminal justice system from the start of the process to the end, recognize controversies, and examine the breadth of the challenges faced by justice professionals.
Author(s): Dominic Infante, Andrew S Rancer, Theodore A Avtgis, Erina L. MacGeorge
Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms.
The NEW second edition of Contemporary Communication Theory:
Author(s): Jerry Johns, Laurie Elish-Piper, BETH JOHNS
Basic Reading Inventory provided valuable information that other district and state tests did not. Thank you for making this test available to our students!”
Dr. Linda J. Button, University of Colorado - Colorado Springs
"I use Jerry Johns’ Basic Reading Inventory because I can assess any K-12 student with the many assessments provided. It’s all contained in one book!" Dr. Jacque Hale, Assistant Principal, Pueblo Elementary School, Scottsdale, AZ
Author(s): Ronald P Colarusso, Colleen M O'Rourke, MELISSA LEONTOVICH
New 8th Edition Coming Soon!
Good teachers have the desire and ability to assume and meet the challenge of successfully addressing the needs of diverse students in the general education classroom when provided with the necessary knowledge and resources.
Author(s): Christine S Davis, Kenneth A Lachlan
Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle.
Author(s): Theodore A Avtgis, Edward P Polack
Communication-related issues lead to thousands of deaths annually.
The NEW Second Edition Medical Communication: Defining the Discipline creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practice of everyday healthcare – increasing patient safety and literacy.