Communication & Human Behavior

Author(s): Brent D Ruben, Lea Stewart

A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations… Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic lif...

Engaging Discourse: A 21st Century Composition Reader & Curriculum

Author(s): Bradley Summerhill

We are diverse. We do not share the same ideology, religion, ethnicity, or socio-economic background.   We do not need to agree, but we do need to share ideas and to learn to communicate with a clear and open mind, in clear and meaningful language. We need to speak and write with thoughtfulness, ...

Professional Selling in the 21st Century: 7 Ways, 7 Times...

Author(s): John Dietrich, Cary C Nichols

Selling principles permeate throughout our daily lives….Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how rea...

The Road to Success: Learning How to Become an Effective Negotiator

Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman

Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident. Th...

A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells. Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions...

Cost Control in the Hospitality Industry

Author(s): Agnes DeFranco, John Walker, Christopher John M. Walker

There is a difference between cost control and successful cost control. Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purpose...

Total Pay: Compensation and Benefits: Now and Into the Future

Author(s): Matthew DeLuca

New Publication Now Available! Total Pay: Compensation and Benefits - Now and Into the Future is an opportunity to explore the field of employee compensation—with its five components— from both practical, as well as academic, perspectives. This book treats an important HR area—sometimes considere...

Risk & Crisis Communication: Communicating in a Disruptive Age

Author(s): Kenneth A Lachlan, Patric Spence, Corey Liberman, Theodore Avtgis

Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the ris...

Media Relations: Tactical Preparation for Life

Author(s): Kelly A. McBride

Many of the text and trade books look at media relations from a journalist’s viewpoint, which is vastly different than what the practitioner should be aware of. Sure, there are deadlines and writing…lots of it, but the methodology in which we approach the communication exchange needs to be different...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts. Part I explains the importance of advertising, th...