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Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Jay Kandampully, David Solnet
Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.
Author(s): George Dery
The law touches everything, and each rule in the law affects each other.
Criminal Law aims to exploit the love for storytelling to teach criminal law. This text offers insight into various solutions to legal problems by viewing cases and statutes from many jurisdictions, and brings home the immediacy of these issues by considering cases in the news. Law is not a static body of fossilized rules; therefore, Criminal Law offers the rationales underlying the rules and explanations for their changes over time.
Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin
One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an extreme by digital communication.
It’s no longer enough to get the facts or to be a great reporter and writer. There are new demands in the digital world that leave so many aspiring journalists feeling overwhelmed and unprepared!
Author(s): Jason S Wrench, Maryalice Citera, Danette Johnson
New Second Edition Now Available!
Training and Talent Development: Intersecting Communication, Human Performance Improvement, and Organizational Effectiveness explores two basic factors related to the T&D world: training and performance improvement.
Author(s): Thomas W Bean, John Readence, Judith Dunkerly Bean
The 11th edition of Content Area Literacy focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page format that provides teachers quick and easy access to concepts, ideas, and strategies.
Content Area Literacy features:
Author(s): Dianne Welsh, Shawn Carraher
Help Your Students Succeed as Global Entrepreneurs!
Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.
Author(s): Scott H. Belshaw
In The Dark Web: Unfiltered, Dr. Scott Belshaw takes you into an online world that very few have encountered. This book serves as a proverbial travel guide into the sick and twisted side of the dark web, including hidden coves for illegal activity. These areas include the dark web drug scene, hiring a hitman, deep areas of the “infamous” Red room, hackers, and hacktivists.
Author(s): Joseph B Cuseo, Aaron Thompson, Houston M. Barber
"If ever we needed the transformative power of culturally competent educational leadership to drive deep learning, it is now. We need the Why, the What & the How. The Authors of 'Implementing Innovative Leadership in an Inclusive Learning Environment' deliver - with compelling clarity - on all three fronts."
- Anthony Mackay, President & CEO, National Center on Education & the Economy ( NCEE ), Washington DC