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Author(s): Aaron Thompson, Reid Luhman, Milan Andrejevich, Matthew Howell, SCOTT POWELL
Designed to fit in a myriad of different course formats, The Sociological Outlook maps out the sociological journey for students. It is a text where the “classics” of sociology remain and the current status of society is reflected in statistics.
The new tenth edition of The Sociological Outlook:
Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Author(s): David Pierce, Nels Popp, Chad McEvoy
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Author(s): Jeffrey Petersen, Lawrence Judge, John J Miller
Sports stadiums are becoming bigger, louder, and more exciting. With so many people in one area, it takes quite a bit of planning and work to pull off an event successfully. This is where facility and event management comes in.
Perfect for both undergraduate and graduate level courses, Facility and Event Management covers everything from the history of sport facilities, to the construction of new stadiums, to customer service, and booking events.
Author(s): Cheryl L Bonner, Susan Musich
Your Career Planner was designed with an APP in mind – it is a tool, it is a self-contained program, and it is user friendly. This text is meant to provide you information and give you ways in which to put that information to use.
Author(s): Linda C Lederman, Gary Kreps, Anthony Roberto
We are all health communicators - whether it is interacting with our medical practitioners, wearing a fitness tracker, giving encouraging words to a friend or family member, or searching for health information online.
Author(s): Corey Liberman, Dariela Rodriguez, Theodore A Avtgis
Crisis and risk communication are equally important to the structure of society. Without understanding how to effectively respond to, and potentially avoid, crisis and risk, individuals could find themselves in a state of everlasting collapse.
Casing Crisis and Risk Communication explores specific events that arose and describes how effective communication was responsible for sensemaking. The publication helps the reader develop a deeper understanding of, appreciation for, interest in, and dedication to, crisis and risk communication.
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): Thomas W Bean, John Readence, Judtih Dunkerly Bean
The 11th edition of Content Area Literacy focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page format that provides teachers quick and easy access to concepts, ideas, and strategies.
Content Area Literacy features:
