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Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Greg Metz , Joseph B Cuseo, Aaron Thompson
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practices. The book is infused with the following features:
Author(s): Ronald C. Arnett, Leeanne McManus, Amanda McKendree
We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embraced with equal assurance.
Conflict Between Persons: The Origins of Leadership conceptualizes communication and conflict as a pragmatically essential everyday education for future leadership.
Author(s): Jay Kandampully, David Solnet
Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.
Author(s): George Dery
The law touches everything, and each rule in the law affects each other.
Criminal Law aims to exploit the love for storytelling to teach criminal law. This text offers insight into various solutions to legal problems by viewing cases and statutes from many jurisdictions, and brings home the immediacy of these issues by considering cases in the news. Law is not a static body of fossilized rules; therefore, Criminal Law offers the rationales underlying the rules and explanations for their changes over time.
Author(s): Ronald P Colarusso, Colleen M O'Rourke, MELISSA LEONTOVICH
New 8th Edition Coming Soon!
Good teachers have the desire and ability to assume and meet the challenge of successfully addressing the needs of diverse students in the general education classroom when provided with the necessary knowledge and resources.
Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin
One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an extreme by digital communication.
It’s no longer enough to get the facts or to be a great reporter and writer. There are new demands in the digital world that leave so many aspiring journalists feeling overwhelmed and unprepared!
Author(s): Jason S Wrench, Maryalice Citera, Danette Johnson
New Second Edition Now Available!
Training and Talent Development: Intersecting Communication, Human Performance Improvement, and Organizational Effectiveness explores two basic factors related to the T&D world: training and performance improvement.
Author(s): Thomas W Bean, John Readence, Judith Dunkerly Bean
The 11th edition of Content Area Literacy focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page format that provides teachers quick and easy access to concepts, ideas, and strategies.
Content Area Literacy features:
Author(s): Heather Zurburg King
Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply necessary elements within the investigative process. Case studies are used throughout the textbook to demonstrate how those resources can be applied.