Search Results: 30 of 221
Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox
Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts.
Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): David Pierce, Nels Popp, Chad McEvoy
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself.
Selling in the Sport Industry is a groundbreaking publication and is the only book in the market to address this endeavor. In addition to informing readers on the sports industry, Selling in the Sport Industry also provides faculty with a means to teach students the mechanics of the sales process.
Author(s): Brian Turner , Kimberly Miloch
The field of sport marketing is growing….
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Theodore Avtgis, Corey Liberman, Andrew S Rancer
Organizational Communication: Strategies for Success is theoretically-enhanced through the application of traditional organizational communication theory fused with real-world practical applications. Authors Theodore Avtgis, Andrew Rancer, and Corey Liberman have created an innovative organizational communication package that is grounded in sound pedagogical theory.
Author(s): Timothy Mottet, Sally Vogl-Bauer, Marian Houser
The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed. – Carl Jung
Your Interpersonal Communication: Nature/Nurture Intersections helps students better understand this “chemistry” by showing how an individual’s personality influences social style and interaction.
Author(s): Marsha Fralick, Beatrice Zamora Aguilar, Larry Gauthier
The book is based on the premise that education for Native American and Indigenous students begins with a positive self-concept. For these students, positive self-concept includes pride in their cultural background.
Chapters contain a section titled “Stories from the Elders” or “Interviews with the Elders,” which help students to connect universal themes in Native cultures to college success. Stories from Canada, the United States, and Mexico bridge commonalities across cultures.
Author(s): Michael Slattery
New Seventh Edition Now Available!
Scientists say we are in a new stage of the Earth’s history, the Anthropocene, when we humans have become the globe’s principal agent of change.
To begin a shift toward a “sustainable society,” significant action is required now on a range of issues. Fortunately, people are capable of changing their behaviors and values. Often these changes stem from exposure to new information or experiences.
Author(s): Pat Hahn
History of American Broadcasting is written by Emmy nominated 27-year broadcast professional Pat Hahn. It’s a professor’s complete turn-key textbook. He took his extensive real-world broadcast experience, along with his 20 plus year teaching experience to develop the ultimate text book on the subject of radio & TV and communications.
