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Author(s): Sally Vogl-Bauer
New Publication Now Available!
When it comes to interpersonal communication ethics, ignorance is not bliss.
We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others.
New Publication Now Available!
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.
Author(s): David Lapakko
Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication.
Based on feedback from users and instructors, the new fifth edition of David Lapakko’s Argumentation: Critical Thinking in Action:
The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon.
Lying and Deception in Human Interaction presents deception from a variety of perspectives. The text primarily focuses on the communication process while blending in concepts and references that touch on many important areas of study across the humanities and social sciences.
Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship.
The 11th edition gives deliberate attention to the voices, bodies, and humans that are too often forgotten or silenced in the history of rhetoric.
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.
The NEW second edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The book introduces basic philosophic contents that far too often sport philosophers take for granted and with which students struggle.
Gregg Twietmeyer’s Fundamentals of Sports Ethics:
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.
Author(s): Alan Jay Zaremba
Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction.
Alan Jay Zaremba’s Sports Communication: Dimensions, Theory, Applications, and Culture: