Search Results: 20 of 1561
Author(s): David Lapakko
Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication.
Based on feedback from users and instructors, the new fifth edition of David Lapakko’s Argumentation: Critical Thinking in Action:
Author(s): Sally Vogl-Bauer
When it comes to interpersonal communication ethics, ignorance is not bliss.
We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others.
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.
Author(s): Brent D Ruben, Lea Stewart
A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations…
Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic life process that is necessary to our lives as individuals and to our relationships, groups, organizations, cultures, and societies.
Communication and Human Behavior by Brent Ruben and Lea Stewart:
Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone
The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon.
Lying and Deception in Human Interaction presents deception from a variety of perspectives. The text primarily focuses on the communication process while blending in concepts and references that touch on many important areas of study across the humanities and social sciences.
Author(s): Doyice J Cotten, John Wolohan
Since 1997, Law for Recreation and Sport Managers has been the leading recreation and sports law book for undergraduate and graduate sport management and recreation programs.
Key Features:
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is.
Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, it is also an excellent source for anyone that wants to cook or improve their knowledge of cooking.
Cooking for the Hospitality Industry features:
Author(s): Greg Metz , Joseph B Cuseo, Aaron Thompson
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practices. The book is infused with the following features:
