Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Organizational Communication: Foundations for Collaboration

Author(s): Alan Jay Zaremba

New Edition Now Available! Organizational Communication: Foundations for Collaboration presents the theories of organizational communication and the practical applications of them. It examines how culture, networks, ethics, new technology, information management, individual communication skill se...

Nonverbal Communication in Human Interaction

Author(s): Mark Knapp, Judith Hall, Terrence Horgan

Nonverbal Communication in Human Interaction breaks down nonverbal communication, analyzes it, and looks at it from every angle so that readers have an intellectual and not just an intuitive grasp of this endlessly fascinating subject. Written by a communication scholar and two social psychologis...

small to LARGE: Growing Social Impact Organizations Against All Odds

Author(s): Zoot Velasco

Small to LARGE: Growing Social Impact Organizations Against All Odds is the culmination of a lifetime of experience, coupled with a year of research. Author Zoot Velasco, shares knowledge from his time working for the “industry,” community organizations, and colleges. The year of research shared was...

Group Dynamics: Connecting Through Communication

Author(s): Nicole Blau

As group dynamics are constantly changing, the need for up-to-date research and real-life examples are crucial learning tools.  Group Dynamics: Connecting Through Communication features practical application of important group communication concepts in way that will grab the reader’s attention.  ...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever. Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’...

Professional Selling in the 21st Century: 7 Ways, 7 Times...

Author(s): John Dietrich, Cary C Nichols

Selling principles permeate throughout our daily lives….Every job interview, relationship, team, or club one tries out for requires putting best sales skills and behavior forward.Professional Selling in the 21st Century: 7 Ways, 7 Times by John Dietrich and Cary Nichols not only demonstrates how rea...

Engaging Discourse: A 21st Century Composition Reader & Curriculum

Author(s): Bradley Summerhill

We are diverse. We do not share the same ideology, religion, ethnicity, or socio-economic background.   We do not need to agree, but we do need to share ideas and to learn to communicate with a clear and open mind, in clear and meaningful language. We need to speak and write with thoughtfulness, ...

Lying and Deception in Human Interaction

Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone

The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon. Lying and Deception in Human Interaction presents deception from a variety of perspectives.  The text primarily focuses on ...

A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells. Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions...