Search Results: 20 of 58
Author(s): Elliot King
Currents in Communication serves as a foundational text for students who plan to major in communication for their undergraduate education. It is one of the first textbooks to integrate an in-depth exploration of mass communication with an introduction to interpersonal communication and business communication.
A Student’s Guide to Business Law marks a shift in undergraduate business law education. It leaves behind the esoteric legalese and convoluted legal minutia of previous textbooks that confuses students and leaves the material inaccessible. This textbook uses a simplified, practical approach to foster students’ comprehension of the legal environment of business.
Author(s): LOUIS S. SAPIA
Introduction to SQL provides step-by-step instructions with plenty of graphics and examples to help students grasp the material and gain the skills needed for database-related employment. Students have access to a full human resources database that can be downloaded from the author's website. This database is referenced throughout the examples and end of chapter exercises to give readers hands on experience as they work through the content.
Author(s): Alan Jacobs
The theme of Geology: An Introduction is the dynamic nature of planet Earth. Geologic materials are constantly being recycled through geologic processes that are continuously reshaping the planet. The textbook, with numerous color photographs and diagrams, clearly discusses minerals and rocks and their formation, geologic time, plate tectonics, weathering and erosion, downslope movement of soil and rocks, surface and ground water, stream networks, glaciers, deserts, stresses that naturally bend and break strata, and earthquakes. The text concludes with dangers r
Author(s): Mary-Lou Galician
New Third Edition Now Available!
This pioneering research-based yet accessible text is a valuable tool in media analysis and criticism that has been used by thousands of students, educators, and media literacy advocates.
This book is designed to help students make a smooth transition to college and equip them with strategies for success that can be used throughout the college experience and in life beyond college. Its goal is to promote academic excellence and personal development among all students—whether they be students (a) transitioning to college directly from high school or from full-time employment, (b) living on or off campus, or (c) attending college on a full-time or part-time basis.