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The Legal Environment of Business
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers. The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, cri...
Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
A Foundation in the Science of Statistics
Author(s): Michael McKenna
A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...
Case Studies in Terrorism
Author(s): Barry Denton
Be Heard: Public Speaking for College and Career
Author(s): Niaz Khan
New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...