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Author(s): Sally Vogl-Bauer
New Publication Now Available!
When it comes to interpersonal communication ethics, ignorance is not bliss.
We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others.
New Publication Now Available!
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.
The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon.
Lying and Deception in Human Interaction presents deception from a variety of perspectives. The text primarily focuses on the communication process while blending in concepts and references that touch on many important areas of study across the humanities and social sciences.
Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.
Written in a clear, approachable, and conversation-like style, Organizational Psychology and Behavior provides theory, research evidence (to promote more evidence-based practice), and application – making the material useful in all organizations.
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.
Author(s): Alan Jay Zaremba
Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction.
Alan Jay Zaremba’s Sports Communication: Dimensions, Theory, Applications, and Culture:
“The life of the law has not been logic; it has been experience.”
- Justice Oliver Wendell Holmes - The Common Law
Terrence Dwyer and Thomas Miller’s Business Law: Foundations for the 21st Century has evolved from the authors’ experience teaching the subject matter as well as their practical experience in many of these areas as legal practitioners.