Integrated Marketing Communication: A Practical Approach

Author(s): Dino Villegas

New Second Edition Now Available! Technology has changed the way people interact with brands. Today value is co-created between the brand and the audience, and consumer reviews and social media have shifted the power and control of the marketing message from marketeers to consumers. Marketing Com...

Overcoming the Customer Service Syndrome: How to Achieve and Sustain High Customer Satisfaction

Author(s): Galen R Collins

After reading this book, you will never feel the same about service professionals. They are pivotal in making or breaking customer relationships. However, being a service professional has never been more difficult. In many service organizations, the gap is widening between what they can deliver and ...

The Legal Environment of Business

Author(s): RYAN PACE

Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers. The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, cri...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...

Project Management: Where Practical Meets Theory

Author(s): Eugene Spiegle, BENJAMIN RUFFLE

New Publication Now Available! History tells us that a great percentage of projects, especially large ones, have not ended successfully. It has also been said by some organizations that they would be happy just to have their projects finish with some degree of success. This last statement is not ...

Speaking to Persuade

Author(s): Barbara Breaden

Speaking to Persuade views controversy as constructive rather than obstructive. Framing persuasion as a cooperative act based on dialectical interchange between speakers and listeners, this text provides a roadmap for achieving productive civic engagement in democratic societies, however polarized t...

Interpersonal Communication for Contemporary Living

Author(s): José I. Rodríguez

Provide your students with powerful tools to communicate effectively in interpersonal relationships. With innovative content on empathy, mindfulness, the neuroscience of emotions, implicit bias, and more, the Second Edition of Interpersonal Communication for Contemporary Living is an outstanding ...

Conducting Business Ethically: A Philosophical Approach

Author(s): Martin J Lecker

Conducting Business Ethically: A Philosophical Approach provides a creative approach by applying philosophy from classical Greek and Eastern works, including material from contemporary Western thinkers, as part of an ethical decision making process for business students or those working in the busin...

Nutrition: Apples to Zinc

Author(s): Lana Zinger, Alicia Sinclair

Drs. Zinger and Sinclair bring you the most recent, evidenced-based academic book on nutrition. This edition of Nutrition: Apples to Zinc includes: The latest findings on gut health New applications with individualized fitness Metabolic imbalances and role of inflammation in diseases ...

Reputation by Design

Author(s): STEPHANIE VIGIL, Colleen A McMahon

Take an honest look at yourself. What are you saying to the world, both online and off? Answering this one question can unlock the door to many new opportunities in your life. Only you can answer this question, because truthfully most people won’t be honest with you when it comes to how they real...