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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Introducing Communication: A Digital Learning Experience

Author(s): Matthew Barton, Jonathan Holiman

New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication.  The turn-key course package promotes active learning and indepe...

Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence

Author(s): Mary-Lou Galician

New Third Edition Now Available! This pioneering research-based yet accessible text is a valuable tool in media analysis and criticism that has been used by thousands of students, educators, and media literacy advocates. The book’s multidisciplinary perspective is grounded in Galician’s unique...

Inventory of Self Assessments: A Guide to Understanding You

Author(s): John E. Mago

Inventory of Self Assessments: A Guide to Understanding You: knows that who you are and understanding your situational tendencies are very important. Why? Well, if you understand yourself, you can more easily identify how a situation is going to play out on your end. Past and present studies have sh...