Search Results: 80 of 202
Author(s): Thomas O'Connor
Intelligence Analysis provides a strong foundation for students to learn and understand the many ways of doing intel analysis. The text builds upon, and maintains, student interest in the intelligence field. It not only presents much needed intel basics, it also teaches students how to think with an intel analysis mindset. The text covers a variety of intelligence analysis methods and will keep students inspired to pursue further learning.
Author(s): Vivian C. Hsu-Yang
Cognitive Psychology will teach your students the core concepts behind cognitive psychology, where it came from, and where it is going. Students will be challenged to not only understand the basic mechanisms and theory behind cognition, but also critically think about how it has shaped the way that we function daily.
Author(s): John Boyer
The most easily-digestable and entertaining world regions textbook. Adopted by over 20 universities and schools around the country.
Author(s): LAURIE VOLKMANN
“Writing is easy.”
How many times have students heard that?
In reality, writing something that people will read—and continue reading—is hard work. Even so-called “good writers” struggle with that oh-so-important element that often eludes even their professional pens. But enjoying the writing process is even harder work yet so critical if you’re going to work in any arena where formal and informal communication is required daily—which is basically everywhere, by the way.
Author(s): Kathryn Lancioni
The Practice of Public Relations provides an overview of the nuances and intricacies of the public relations industry from the perspective of a corporate public relations practitioner and explores the relationship between an organization’s public relations department and its other communication-based functions such as investor relations, community relations, and employee relations.
The book is divided into the following sections:
Author(s): A Celeste Shelton/Harris
Welcome to your new world of reading at the college level!
Author(s): Robert Kane, STEVE E. ADAMS, DONALD KINNARD GALLION
For forty-five years and sixteen editions, Air Transportation was the passion of Bob Kane. Now, Professors Steve Adams and Don Gallion have picked up and carried Kane’s work into a new streamlined edition that takes a more holistic approach to air transportation. The 17th edition broadens the scope to focus on the operation of the industry and the interdependence of its components. We hope you find it to be an easy-to-read overview of the fundamentals of air transportation, including:
Author(s): J.T. Wolohan, John Wolohan
Sport Analytics: An Applied Introduction to How Numbers are Changing Sport provides readers with an analytical foundation required to do sport analytics and an overview of the canonical methods in sport analytics.
Author(s): Gisela Acosta, Margie Karwowski
College Algebra with Current Interesting Applications and Facts provides students the opportunity to experience real-life settings and work on activities that model real-world situations, while capturing the student’s interest. This text contains application problems which are based on current everyday life settings and topics interesting to college-age students, including Facebook, smartphones, online games, digital world, and origin of text messaging, to name a few.
