Managerial Marketing

Author(s): James Finch

Do you have what it takes to manage the marketing decisions within an organization? MANAGERIAL MARKETING examines the marketing function from a managerial standpoint, covering topics from buyer behavior to managing marketing in the new economy. This practical text will challenge readers to think cri...

The Right Recipe for Entrepreneurial Success

Author(s): Clint Vogus

Since its founding, the U.S. has experienced unprecedented economic growth and prosperity, resulting in higher living standards for each successive generation of Americans. Entrepreneurial Businesses have been the foundation of our economy’s growth engine.The Right Recipe for Entrepreneurial Success...

Rocks and Minerals

Author(s): Kevin Cole, Brenna Lorenz

Rocks and Minerals is written for an introductory, college-level, non-lab course in Earth Sciences.  The material is presented in a bulleted format rather than the traditional narrative format, allowing the student quick access to important concepts and providing for a more stream-lined learning exp...

Introduction to Operations Management

Author(s): Terry Klinker

Introduction to Operations Management provides students with an understanding as to how effective operations and supply chain management contributes to the competitiveness and survival of an organization.  Students will be introduced to concepts, principles, and techniques that can be leveraged to a...

A Casebook for Health Care Ethics

Author(s): Julius A Ciaffa, Maria Howard

Jay Ciaffa and Maria Kulp draw on their years of experience as teachers, researchers, and ethics committee members to create a compendium of cases that are adaptable to diverse educational settings and teaching methods. In Medical Ethics courses at the University level, the casebook can be used as a...

Business Ethics: A Case Approach

Author(s): Kelly Rubey, Amanda McKendree, Brett Beasley, Angela Logan, Kenneth Milani, Jessica McManus Warnell, James Scofield O'Rourke

We live in a time defined by ethical dilemma and controversy. Business Ethics: A Case Approach examines these concerns from the perspective of leading experts at the University of Notre Dame’s Mendoza College of Business. Issues of ethical influence, corporate reputation, codes of conduct, environme...

Introduction to Research: Less Fright, More Insight: A Customized Version of Research Methods: Are You Equipped? Second Edition by Jennifer Bonds-Raacke and John Raacke. Designed specifically for Ray

Author(s): A. Ray Crawford III

Introduction to Research: Less Fright, More Insight helps students as they embark on their challenging and engaging academic pilgrimage.  The publication provides students with an introduction to important research concepts and proper research vocabulary to go with those concepts, at an introductory...

Sourcery: The History of Satan with Fresh Readings of Primary Sources

Author(s): Eric Thompson

Sourcery: The History of Satan with Fresh Readings of Primary Sources grew out of many years of teaching the course History of Satan (RELS 6.66 in the Santa Rosa Junior College catalog), which was in turn modeled after the course History of God. The creation of History of Satan was suggested by stud...

Music Educators Wanted: 10 Essential Qualifications for Success

Author(s): Danni Gilbert

Shepherd Crook Brazil: Introduction to Computer Graphics

Author(s): Dyshann Anderson

The Shepherd Crook is a metaphor for tacit and explicit knowledge skills in graphic arts. The skills acquired are to guide a given demographics or target audience. The first edition of this publication is a journey to Rio De Janeiro, Brazil (land of creativity). Information designer, entrepreneur, a...