Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Race, Crime and Justice

Author(s): Robert III Bing

Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...

Thriving in High School and Beyond: Strategies for Academic Success & Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Shane Shope, John Roush

Thriving in High School and Beyond: Strategies for Academic Success & Personal Development Equips students with a comprehensive set of specific, action-based strategies that identifies what to do to succeed in high school and beyond, accompanied by compelling reasons why to do itFocuses on the stude...

A Criminological Guide and Theoretical Analysis of Serial Killers and Infamous Murders

Author(s): Michael Birzer, Robert Holland

Much of the general public’s knowledge of serial killers is a product of sensationalized and stereotypical presentations in the media. It’s time to break free of what we think we know and draw our information from factual analysis.Serial Killers provides an interdisciplinary approach to the study of...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Cruise Ship Management and Leadership: Hospitality on the High Seas

Author(s): Frederick DeMicco, Ryan Wootten

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...

Global Enterprise: The Theory & Practice of International Business

Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin

Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today.  The emphasis here is on teaching students usable skills and knowledge in the context of ...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version

Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept m...

Learning About Dance: Dance as an Art Form and Entertainment

Author(s): Nora Ambrosio

New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...