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Introduction to Agricultural Sales
Author(s): Anthony Delmond
Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...
Communication for Today's Student
Author(s): Karen Turner Ward
Communication for Today’s Student is a fresh approach to the communication issues that have become increasingly critical to professional and personal success in contemporary society. This innovative and interactive text incorporates theory and practice to successfully prepare students to become effe...
Preparing the Way: Teaching ELs in the PreK-12 Classroom
Author(s): Jane M Govoni, Cindy Lovell
This ESOL Package includes Preparing the Way: Teaching ELs in the Pre-K - 12 Classroom (2021, 4th ed.) and The Big Book of ESOL Activities: Preparation for Educators, Administrators, and School Counselors (2023, 1st ed.). Educators rely on these two texts to cover all critical concepts in comprehen...
Business and Technical Communication: A Guide to Writing Professionally
Author(s): Maribeth Schlobohm, Christopher Ryan
Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...
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Marketing Research in Practice
Author(s): David Ashley
New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...
Foundations of Marketing Practice: An Applied Approach
Author(s): KENNETH THOMPSON, David Strutton
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...
African-American Art Supplement
Author(s): Clarence Talley, Tracey Moore, Ann Johnson
In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...
Food Preparation: A Laboratory Manual
Author(s): Kathy B Knight, Laurel Lambert, Beth Pace
Your students are about to embark on an adventure, learning about both the art and the science of food preparation. Perhaps no other topic of interest in America today has so many mediums devoted to its study. Everywhere you look there are magazines, books, website, and videos. Food even has its own...
SAP SCM: A Supplement for SAP Based Supply Chain Management Courses
Author(s): Gene Deluke, RAMESH SUBRAMONIAM
Welcome to the sixth edition of SAP SCM: A Supplement for SAP-Based Supply Chain Management Courses. The supplement is a standalone book for graduate and undergraduate students to practice SAP exercises in supply chain management with advanced topics such as APO included. There is a troubleshooting ...